This program is 12 weeks

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Participants will:

• Use their learning styles to become confident learners

• Acquire the essential skills to promote your business

• Apply marketing concepts to develop a marketing plan and assess strategic marketing options

• Develop thinking skills used in evaluating ideas or information to reach a rational decision

• Develop their communication skills to influence success

• discuss examples of current entrepreneurs, their companies, and their importance to both the Canadian and global economies.

• research and evaluate the personal attributes and skills that characterize the “successful” entrepreneur.

• compare their personal characteristics and interests to that of the “successful” entrepreneur.

• identify and assess sources of support for small businesses and entrepreneurs.

• research and explain issues relevant to entrepreneurs such as “green” business practices, environmental sustainability, social entrepreneurship

• identify elements that are used to identify business start-up ideas

• identify and evaluate methods of entering an entrepreneurship venture – including but not limited to starting a new venture, buying an existing business, or becoming a franchisee.

• identify the financial, marketing, legal, human resource, operations, and general skills that are necessary to successfully launch and operate a successful new venture.

• identify the critical concepts of business planning that are used to:

  • increase the chances for business success;

  • seek out financing sources; and

  • develop a “blueprint” for a new venture.

  • create a business plan and marketing plan

  • explore website design and logo design

  • create a brand and communication strategy

  • explore funding opportunities for business start up

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Marketing Basics

• Key marketing concepts

• Develop a marketing plan

• Assess strategic marketing option

 

Promoting and Advertising the Business

• Use advertising and other promotional techniques effectively

 

Sales and Customer Relationship Management

• Increase sales

• Manage relationships with customers ad the public

 

On-line Sales

• Set up a secure payment system for online sales

 

Selling to governments

• Take advantage of contracting opportunities from federal, provincial, territorial municipal and foreign governments

 

Marketing, advertising and sales regulations

• Attract new customers to your business

• Discover the regulations governing business

• Presentation of business plan

 

PLUS A LOT MORE…….