ENTREPRENEURSHIP

FUNDAMENTALS TO BUSINESS MARKETING

This program is 12 weeks

Participants will:

  • Use their learning styles to become confident learners

  • Acquire the essential skills to promote your business

  • Apply marketing concepts to develop a marketing plan and assess strategic marketing options

  • Develop thinking skills used in evaluating ideas or information to reach a rational decision

  • Develop their communication skills to influence success

  • discuss examples of current entrepreneurs, their companies, and their importance to both the Canadian and global economies.

  • research and evaluate the personal attributes and skills that characterize the “successful” entrepreneur.

  • compare their personal characteristics and interests to that of the “successful” entrepreneur.

  • identify and assess sources of support for small businesses and entrepreneurs.

  • research and explain issues relevant to entrepreneurs such as “green” business practices, environmental sustainability, social entrepreneurship

  • identify elements that are used to identify business start-up ideas

  • identify and evaluate methods of entering an entrepreneurship venture – including but not limited to starting a new venture, buying an existing business, or becoming a franchisee.

  • identify the financial, marketing, legal, human resource, operations, and general skills that are necessary to successfully launch and operate a successful new venture.

  • identify the critical concepts of business planning that are used to:

    • increase the chances for business success;

    • seek out financing sources; and

    • develop a “blueprint” for a new venture.

    • create a business plan and marketing plan

    • explore website design and logo design

    • create a brand and communication strategy

    • explore funding opportunities for business start up

Marketing Basics

  • Key marketing concepts

  • Develop a marketing plan

  • Assess strategic marketing option

 

Promoting and Advertising the Business

  • Use advertising and other promotional techniques effectively

 

Sales and Customer Relationship Management

  • Increase sales

  • Manage relationships with customers ad the public

 

On-line Sales

  • Set up a secure payment system for online sales

 

Selling to governments

  • Take advantage of contracting opportunities from federal, provincial, territorial municipal and foreign governments

 

Marketing, advertising and sales regulations

  • Attract new customers to your business

  • Discover the regulations governing business

  • Presentation of business plan

 

PLUS A LOT MORE…….

CANCELLED

Experience In Microsoft Office

PREREQUISITES

Updated Resume/ CV

Computer Skills

Grade 10

IMPORTANT DATES

REGISTRATION DEADLINE

ENTRANCE INTERVIEWS

February 5-27, 2019

START DATE

March 4, 2019

END DATE

May 24, 2019

GRADUATION CEREMONY

To be determined

TRAINING AND TRAVEL ALLOWANCE PROVIDED